LVMH Parfums
Launch Dior Backstage

sweetpepper implements shop window, POS campaigns and retail marketing activities for luxury and lifestyle brands of selective brands cosmetics across Germany, Austria and Switzerland. As part of the introduction of the decorative cosmetics line Dior Backstage, sweetpepper realized a 4-week product presentation for the brand in Berlin`s KaDeWe, which introduced the world of Dior Backstage to press and consumers. sweetpepper was responsible is full-service for concept, production and realization.

Client: LVMH
Category: Retail Marketing, Activity Sales Promotion
Industry: Cosmetics
Brand: Dior Parfums
Services: Implementation, Creation, Manufacture, Logistics